Instagram is one of the best platforms that you can use to drive your audience to learn more about or purchase your products and services. Want to know how to leverage your audience and direct them to your website or landing page using Instagram.
Hey guys, welcome back to our Website . If you're new to our Website, we are high season a social media agency that helps business owners entrepreneurs and marketers step their social media game up and break the algorithm. Today we are talking about how to drive traffic to your website or landing page using Instagram. Now when we think about Instagram, we're generally thinking about building this audience and doing all the tactics and things that we talked about. But you're going to eventually want to do something with that audience, right, you're going to want to activate them. And this usually involves either directing them to your website to learn more about your products or services, or landing page, something where you're going to take them from the platform and into your sales funnel. Instagram is such a valuable tool in driving action. So today, we really want to talk about how to leverage the following you've built and Instagram native platforms to direct traffic to your website and landing page so you can start fulfilling your business objectives. That's what we're here for.
All right, let's get started.
Drive Traffic to your Website from Instagram via IGTV
The first way you can drive traffic to your website from Instagram is via using the caption on an IGTV. Now this is something that is kind of little known, I think, I would argue Yeah. And very, very underutilized. Because we've constantly I guess I've made it constantly but we've mentioned it a number of times, don't put links in your Instagram caption put links in the captions, they're clickable. There you go, which is a strange thing, because the way they present it, it doesn't look any different. It doesn't look clickable, it looks just as ridiculous as it does in a regular caption. So it's kind of not fair for users who are maybe not aware of that. But one way to get around that if you put in your caption, click this link right here and maybe something say yes, it actually clicks, it will take you to a website, they will be able to click that and take them off. So that is probably the most underutilized way to do it.
Drive Traffic to your Website or Landing Page is By Asking
The next way to drive traffic to your website or landing page is by asking for it. So you need to use clear call to actions in your caption. So it's enough to have these links available in certain areas that we're talking about, like IGTV. But you have to actually say in your caption that you want people to click through to your website so that they don't miss it so that you're always driving them to somewhere. And we always talk about in our captions, that we should be not leaving it empty. So you never just want to say something, just have it there, you want to be driving action, whether that's asking people to comment, tag a friend, share it, anything that gets them involved in this instance, where we're actually wanting to drive action and get people off the platform to our website or landing page, this is the opportunity for you to say click the link in my bio to do XYZ, definitely take advantage of that. And in your captions, write clear call to actions, people don't know what to do, if you don't tell them.
Adding Social Landing Page Feature in Instagram
The next way you drive traffic to your website via Instagram is through adding a social landing page feature to your link in bio. So that link in the bio is arguably the most important real estate in the entire Instagram platform that is able to send traffic out to the larger internet. It's not the only place but it's the key one. Now there are services like link tree and Lincoln via we've talked about both of these at length, I would imagine through Yeah. So a social landing page is essentially a page in between Instagram and where you want to send them that allows you to list all of your links in whatever order you like. And basically what you're able to do is list everything you want people to do their I always like to keep the website, other social links. And every time I do a CTA in a post, I like to put that if I'm referring it to somewhere else, I put that at the top of the link. So that means when people see that they don't have to go searching through a whole bunch of links, these things are really, really helpful to make sure you're maximizing the opportunity to send people to all your different places. So whilst you might want to be sending them to your website, they might look and be like, Oh, I'm on Facebook offers Let me check them out on Facebook, because the link is right there, right click boom, and there, you've got another follow on Facebook. So social landing pages.
Swipe up Action in Instagram Stories
Another great way to drive traffic to your website or landing page via Instagram is via the swipe up action in Instagram stories. So some of you might be like, well, I don't have that great point. The only accounts that do have it a verified accounts and accounts with over 10,000 followers. But every account no matter how many followers you have, can swipe up to an igtv video, which is a bit of a loop because you could actually do a CTA in a story to swipe up to an IPTV video, and then have that actual link in the caption on the igtv video because it is clickable. There you go. So this is a really key way. Now if you don't have an igtv video to point people to you can actually just point them to the link in your bio, there are a ton of really, really great fun gifts to this, you can use ones for both swiping up and for Lincoln bio, I use those all the time for older accounts. I think they're fantastic. And we still have more Actually, yeah, yeah, but no one's doing gonna make them because it usually makes up we should make so yeah, should I think about it. But that's a really great way to do it. So make sure you're utilizing every story opportunity possible to either swipe up or hit the link in the bio.
That is all hope you like it.
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